Think quickly: can you describe Indonesia without mentioning Bali?

Most Indonesians who have lived or travelled abroad are acquainted with this kind of exchange: a foreigner asks where they are from, but the world's fourth most populated country remains so mysterious for some that they must cite Bali in order for the questioner to get their bearings.

This has been a point of contention since former President Megawati Soekarnoputri criticized Indonesia's lack of international popularity.

“Whenever I travel to a foreign nation and someone asks where I'm from, and I tell them I'm from Indonesia, they ask: where is Indonesia?” During a recent virtual event, the chairperson of the ruling PDI-P party stated.

“I usually ask, ‘Do you know Bali?' [to make sure they understand]. Consider how absurd that is. This is due to the fact that Bali has retained its native cultures and regional values.”

It's an age-old question, really, and everyone has an opinion. Why are foreigners more familiar with Bali than with Indonesia as a whole?

It doesn't seem to matter that Indonesia is a Southeast Asian giant; Bali, as a beautiful island and popular tourist destination, simply stands out more to outsiders. The previous president seemed to believe that indigenous Balinese culture is important, but is there more to it? Is it even Indonesia's fault?

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