It took less than five months for Harley-Davidson, the US’s largest
heavyweight motorcycle manufacturer, to come back to life and reopen its
business operations in Indonesia in the hope of better luck with so-called
beginner bikes.Harley-Davidson relaunched its business in the country with the opening of
two new outlets earlier this week, one in Radio Dalam, South Jakarta, and the
other in Kelapa Gading, North Jakarta. Launching events for the branches are
slated for December.
“We see Indonesia as a great growth opportunity for Harley-Davidson long
into the future. It has a solid motorcycling culture, growing economy and
growing middle class. So, it’s a great place to be,” Harley-Davidson vice
president for Asia Pacific Marc McAllister told The Jakarta Post recently.The company is already gearing up to open more outlets, including one in
Medan, North Sumatra, before year-end and one in Bali in the first quarter of
2017. It plans to open a total of nine branches in Indonesia by the end of next
year.McAllister said it would provide various types of heavyweight motorbikes to
meet the needs of a vast range of customers. It puts particularly high hopes on
its motorbikes aimed at urban riders rather than on its more expensive touring
bikes.“So, it needs to be a little bit smaller, nimbler and better at slow
speed,” McAllister said. “For instance, we have the Street 500 and Iron 883
series, which are much more appropriate for an urban rider who isn’t actually
into touring, but is more into riding around the city, enjoying more of a
social life.”
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